CLIENT
AFAC — Arab Fund for Arts and Culture
A system in motion.
AFAC’s annual reporting took on a new form through motion. A visual language built around the ring, the column, and the diamond became the basis for animated identities, program marks, and films.
Logo in motion.
The same core shapes carry through the logotype and its animated expressions.
Programs in motion.
Distinct animated marks, connected by a shared geometric vocabulary.
Video productions
The motion system comes together in AFAC’s end-of-year video productions.
Credits
- Lead Animator / Project Lead
- Alaa Fleifel ↗
- Assistant Animator
- Marya Itani
- AFAC’s In-house Designer
- Siwar Kraytem
- Coordinator
- Yara Abi Fakhir
- Sound Designer
- Charbel Bou Rjeily